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(hosting SaaS) after facing his mortality in a car crash in 2017.
He has just hit $100k ARR and is growing his personal brand at a rapid rate.
How?
This posts explains...
In 2015, to leave my corporate job at
I built an small outsourcing businesses.
We had a team of 8 people in the Philippines that would do work for startups in London. I charged approximately double their salary and included a little bit of my time to meet clients, manage the team etc.
When we hit 7 clients and I replaced my salary I left Accenture and went full time, whilst travelling the world. Now obviously, with 5 clients that all needed some of my time, it was hard to scale.
I therefore switched to the marketplace model and built
where people could access, hire and pay a Filipino virtual assistant.
Like a niche
:
We were bootstrapped, and back then I didn't really know how to do marketing.
So how did we grow?
I share everything we did on our
...
Why?
Because people interested in that
could also potentially hire a virtual assistant. This content was our most effective growth channel and we eventually sold the business.
is doing something similar...
You can follow along with his journey on
:
And
:
He set a goal to be interviewed on the
podcast, and just achieved it:
So what is this doing for Reilly and his business?
Though people that like to consume SaaS/business content may not be Reilly's ideal customer persona for
, I still suspect that his content has generated a significant number of customers.
As Austin Kleon says in his book
, one of the best ways to learn is to teach. Reilly is getting better at each aspect of his craft with each piece of contents he creates.
As we discussed
, people get famous by creating content and hanging around with other famous people.
If you have growth/business skills, then why not create growth/business related
?
Consider sharing your wisdom to speed up learning, find customers and build your personal brand.