Or listen on:

If you haven't checked out the
then you need to.

I mean,
has had some small names such as Seth Godin, Nir Eyal and Neil Patel on the show but it would be best to start with a big name:

I'm obviously joking, this bad boi was recorded three years ago and I still cringe when listening.

Anyway, Louis has done an incredible job positioning and growing his community... I mean, who names their community: Everyone Hates [[insert community member name]]?

Louis does.




He's released an episode of his podcast each weeek for three years and his guest back history is insane.

We brought Louis onto to the show to learn more about how he has positioned his community, how he plans to monetise it (though he doesn't like that word!) and how he managed to bring on Seth Godin on as a guest.

Trust me, it's a real masterclass on community marketing.

The real thing that hits me is that Louis position: most marketing is sleazy and unproductive is weaved through everything he does. He truly lives and breaths those values and this belief oozes through his podcast content attracting the specific type of person that also holds that belief.

So if you're planning on growing a community around your SaaS or B2B business then this is a must listen and Louis is someone to watch.

I also then go on to share a little "behind the scenes" of our recent community monetisation strategy:
. I cover what they are, how they work and how much revenue they currently generate for us and our community members.

And finally, if you enjoyed this show, please leave a review on your favourite podcast listening app. Then take a screenshot and email that or the link to me and I will get you and your business a shoutout on the next show :)