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In this episode of Confessions of a B2B Entrepreneur, Tom Hunt interviews Shiv Narayanan, the Founder and CEO of How To SaaS, a strategic consulting firm that helps private equity firms scale their portfolio companies.

Shiv, with his background as a marketing leader and experience in private equity, shares how marketers can become more valuable by tying everything they do to business outcomes. He explains how private equity firms approach value creation, emphasizing the importance of data-driven decision-making, financial tracking, and focusing on key value drivers like customer acquisition, expansion, retention, and referrals.

Shiv also stresses the need for marketers to adopt a broader view of their role, understanding the overall business objectives and how marketing can contribute to every aspect of the company's growth and profitability.

• Shiv Narayan’s LinkedIn
• How To SaaS on LinkedIn
• How To SaaS Website
• Shiv’s new book: Post Acquisition Marketing (How to create enterprise value in the first 100 days)
• Shiv’s another book: Exit-Ready Marketing (The 9-step Framework to Maximize Your Valuation)
• Shiv's 120 signatured drawings: SaaS Marketing Simplified
• Shiv’s C-Level Marketing Training Program
• Private Equity Value Creation Podcast
• Check out our awesome sponsor, Fame, they start and grow the world's most profitable B2B podcasts

Thanks for listening and hit me up if you have any questions!