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In this episode, Tom Hunt discusses the anatomy of a viral LinkedIn post, sharing his secrets to achieving 70,000 likes and 10,000,000 impressions. Drawing from his experience of creating multiple viral posts, he outlines a six-step formula that focuses on strong copywriting skills, an engaged account, and a compelling image.

He emphasizes the importance of a captivating hook, continuous learning and optimization, and the strategy of challenging obvious beliefs to spark engagement and attract comments from outside your network.

Tom provides concrete examples from his own posts, including one that garnered 300,000 likes, and offers to help listeners who are willing to test his formula.

• Tom Hunt on LinkedIn
• Tom Hunt on X
• Link to Tom Hunt's 70k Likes LinkedIn Post
• Link to Tom Hunt's 300k Likes LinkedIn Post

Copywriting Resources:

• Matt Barker’s Business Page on LinkedIn
• Luke Matthew’s AI WRITING made EASY on LinkedIn
• Lara Acosta’s Literally Academy on LinkedIn

Thanks for listening and hit me up if you have any questions!