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In this episode of Confessions of a B2B Marketer, Matt Barker joins us to break down his insane LinkedIn organic growth over the past year or so, how he got good at writing, and how he's building his B2B business.

LinkedIn is a powerful platform that can help you grow your professional network, showcase your skills and expertise, and even land your dream job.

However, simply having a LinkedIn profile is not enough. To truly make the most of this platform, you need to optimize your LinkedIn presence. As a successful ghostwriter who has helped numerous clients optimize their LinkedIn profiles, I have gained valuable insights and strategies that I would like to share with you.

In this blog post, I will discuss the importance of optimizing your LinkedIn presence, the key elements of a strong LinkedIn profile, and tips for making the most of this platform. Why Optimize Your LinkedIn Presence? LinkedIn is the world's largest professional network, with over 700 million users across the globe. This platform is a powerful tool for networking, job searching, and building your brand.

However, simply having a LinkedIn profile is not enough.

To truly make the most of this platform, you need to optimize your LinkedIn presence. Optimizing your LinkedIn presence can help you: - Increase your visibility: By optimizing your profile, you can increase your chances of appearing in search results and getting noticed by potential employers or clients. - Build your credibility: A well-optimized LinkedIn profile can help you establish yourself as an expert in your field and build trust with potential clients or employers. - Grow your network: By optimizing your profile and engaging with other users on the platform, you can grow your professional network and connect with valuable contacts. Key Elements of a Strong LinkedIn Profile To optimize your LinkedIn presence, you need to start with a strong profile.

Here are the key elements of a strong LinkedIn profile:


Your profile picture is the first thing people will see when they visit your profile, so it's important to make a good impression. Choose a professional headshot that represents you well.


Your headline is the second thing people will see when they visit your profile, so it's important to make it compelling. Use your headline to showcase your expertise and what you have to offer.


Your summary is your chance to tell your story and showcase your skills and expertise. Use this section to highlight your achievements, skills, and experience.


Your work experience section should be complete and up-to-date. Include your current and past job titles, descriptions, and accomplishments.


Make sure to include a list of your skills and ask for endorsements from colleagues and clients.


Recommendations from colleagues and clients can help establish your credibility and showcase your expertise.


Share engaging content on your LinkedIn profile to showcase your knowledge and expertise in your field.


Use relevant keywords in your headline, summary, and work experience sections to increase your chances of appearing in search results.


Make sure your LinkedIn profile is consistent with your other professional profiles, such as your resume and website.


Engage with other users on the platform by commenting on their posts and sharing relevant content.


Share your knowledge and expertise by posting engaging content on your profile.


Join LinkedIn groups related to your industry or interests to connect with other professionals and share your expertise.


Make sure to update your profile regularly to keep it up-to-date and showcase your latest achievements and skills.


Ask colleagues and clients for recommendations to showcase your expertise and build your credibility.


Optimizing your LinkedIn presence can help you grow your professional network, showcase your skills and expertise, and even land your dream job.

By following the tips and strategies outlined in this blog post, you can create a strong LinkedIn profile that will help you stand out in a crowded job market. Remember to be consistent, engage with others, and share your expertise to make the most of this powerful platform.

Thanks for listening and hit me up  if you have any questions!

Episode Transcript

if you can kind of just put that ego to the side and prepare to fail and embrace failing about the writing on LinkedIn and making LinkedIn work for you.

If you can just see a post as a test, then your whole viewpoint on it is just gonna be completely different as to like, I need to post this to get a lead, or I need to post this to get something big episode today. We're joined by Matt Barker of LinkedIn fame. We're gonna dig into what you should be doing today to optimize your posting e g your hook.

That's the biggest opportunity for more attention, but then also what you need to do on your profile to take that attention that you get with the post and convert that into whatever CTA you looking to promote. But before we get into that, we have to give a massive shout-out to our sponsor hockey stack. Now these guys crushing it on LinkedIn.

I would recommend just googling hockey stack and going to the website. Check it out, obviously, but then go to their LinkedIn page. Go follow the founders/employees on LinkedIn. And then once you have that to see them on your feet all the time, it's almost like a master class in how to get attention pretty much for free on LinkedIn.

So even if you're not interested in next-level attribution for your B2B software company, you want to go and check these guys out to see what they're doing regarding their own. B2B marketing as hockey stack dot com. Go check them out right now and let's jump into this episode with Matt.

Matt, Welcome to the show.

Thank you for having me.

So LinkedIn seems to be blowing up for you.

Would you agree?

Yeah.

No, it has been. It's been a bit of a whirlwind kind of 12 or 14 months.

Really?

Yeah, I started writing.

What was it?

January last year?

And, yeah, it's just been going with it, seeing where it goes and it's Yeah, it's transformed my life in a way. And that's exactly what I want to dig into today for both I'm gonna start with writing because you mentioned that you started writing like 12, 30 months ago, but that's probably just starting writing on LinkedIn.

Right?

You must have been a good writer. I'm assuming before that, but we'll get into that later. You started writing, and then I wanna move to LinkedIn. And then I also want to spend a bit of time talking about the business that you're building.

Does that make sense?

Yeah, that sounds good. Cool. So I thought in your LinkedIn profile that you had, like, eight years working at this company somewhere in the UK. And you went from, like, customer service person through to running a brand.

What I'm trying to dig into here is how did you get, like, so good at writing that you could like then just come to LinkedIn and blow it up in 12 months?

Yeah. Funnily enough that I didn't. I knew nothing about COPYWRITE. Before last January, I always enjoyed the kind of creative side of writing at school, like in high school, kind of doing rewrites of chapters of Frankenstein and alternative beginnings to mice and men and stuff like that.

But yeah, I was in marketing for about eight or 10 years, and, you know, in terms of copywriting, I think Copywrite is largely marketing, and if you've kind of got that marketing knowledge, then it puts you in quite a good position when you start writing.

If you can kind of understand the kind of nuances of marketing like psychology and general, kind of like headlines and stuff like that, you build the marketing expertise during those eight years. But I assume you're probably also writing a lot as part of the role.

Yeah, you know, I was still writing email newsletters, product descriptions in catalogs, and landing pages for promotions that we'd be running. So the business I worked for was a garden retailer, and they had an online presence. They were pretty old school, so they had, like, catalogs, and where they did direct mail as well.

So yeah, there was a lot of sales writing for that, but I never considered it as a kind of copyright. I never I just didn't understand I didn't know it was copywriting.

And then how did you learn about the term copyright?

Did you, like, stumble upon a course or something?

No, It was as I kind of progressed back here, I kind of knew about copywriting. And as I was as I became brand manager of the company I worked for, we had sort of two or three freelance copywriters who would pick up a copy and write copy for some of the products that we sold.

And that was the first gig I got when I went freelance to work for that company buying product copy for them. So that was kind of how I started. Kind of getting into the kind of copywriting side of things and kind of learning how to say copyright.

Got it.

So you switched from running the brand to doing freelance coffee.

Yeah, so I was running that brand up until probably about it a few years ago. Now and then I moved to London and worked for another company for a couple of years in B2B.

And then it was the end of 2021 when I quit that kind of London corporate life and I and my girlfriend decided to move to Cyprus, and that's when I started kind of trying to go freelance and make it that way.

Makes total sense.

So for anyone listening to that who wants to improve their writing skills.

What would you recommend?

The way that I learned how to copyright LinkedIn specifically. And I think I don't put myself in the category of an amazing copywriter, but I've learned how to write copy for LinkedIn specifically very well and kind of committed a lot of time to it. And for me, learning how to do that well was consuming content on LinkedIn. And we're fortunate enough.

However, you look at it to live in a time when creators benefit from sharing their knowledge with other people for free. So you can. There's just so much you can learn online and specifically on LinkedIn, like people like Eddie Slayer and Justin Welsh and other creators who talk about copywriting and how to do it well on their profile.

There's just so much information there for free that if you just take 10, to 15 minutes to learn, read what they're telling you, apply it to something in real-time and just test it in real life and get feedback.

It's just the power of those is just incredible, and I'm learning that more and more, and that being able to take an idea and turn it into something real in front of a lot of people quickly has probably been a bit of a kind of under underrated secret to kind of growing, I guess, makes sense.

So we're doing the freelance product copy for the old company, and you have they have the role in B2B.

What was the trigger for you to be like?

Look, I wanna stop doing this and I want to teach people how to write on LinkedIn. So like I said, I was freelance copywriting for my old company in October. I have done that for about two or three months, and then it was I've posted about this before and I've talked about it a bit.

But there was this kind of anti-climactic epiphany moment on a hungover drive back to London on New Year's Day, where I was kind of feeling a bit frustrated. My girlfriend was in the passenger seat and I was feeling a bit frustrated, and I said, You know, I just want to start building something for myself. I want to start building my own company.

I wanna do something, but I just don't know what. And I was saying to her, I don't know what to make this business in my mind at that point was I make something and sell it. It wasn't like providing a service or anything like that. So it just like hadn't even crossed my mind that was something I could do.

And she just said, Well, why don't you just do your copywriting?

And it was just weird, obvious, and really anti-climactic. But it was just that, Yeah, kind of a weird anti-climactic epiphany moment where I was just like, OK, yeah, that probably just makes sense.

Like I've been doing this, I've kind of I've got a reference now in the last sort of two or three months, which I can kind of point towards, and coming from that kind of marketing background, I knew that I had to promote myself somehow and kind of get my name out there.

So the only social media site that I was really on, which had a kind of network of professionals, was LinkedIn, So I naturally, I just thought I'll go there and start kind of posting the classic like I'm open to work. Like I'm looking for clients, that sort of stuff.

But obviously, it is just early on crickets because you have nothing to say like, Well, why should I work with you?

And that was the color that was the moment, Really?

And those clients are, like, different from the clients that you work with today, right?

So other businesses would just want, I guess, general copyrighting. And now you're specifically ghostwriting for like persona.

Yeah.

So my first sort of two clients were So one of them was I think she was a freelance copywriter and she would offer sort of blogs multi-channel content. And she was the first client I got.

And I wrote two blog pieces for her, and I think I got I was charging £35 an hour, and I think it was a 500-word blog, and that would take me about an hour and a half or two hours to write.

So, you know, making £70 in two hours. I was like, Wow, this is like just transformational like I can make this.

And if I get better and better, then and you know it's where I can go And yeah, so that was my first client and the second client was writing email copy for a what were they, A B2B brand who were launching a new subscription offer?

So yeah, it varied to start with, and there was a lot of cold outreach And then, as I kind of as I was writing content. And as I was talking to people and networking with people, I would kind of I'd pick up the odd blog piece to write for someone.

And over time and the next sort of few months, the more attention I was getting was asking me to write LinkedIn content for them. So that was just naturally the path that I took and after, sort of I would review the content I was putting out and look at the demographics of the people who were reading it and engaging with it.

And the people that I was targeting for my copywriter services in January was small marketing teams who don't have the resource to write copy.

But I was like, all copy to start with, and I just didn't know it all. It eventually just narrowed down again after seeing who was engaging with me and that sort of thing.

And who was reaching out?

It was founders of business businesses and B2B businesses who wanted LinkedIn content. So I just followed what I was getting from LinkedIn.

Really?

Yeah, it's a great niche now.

The story, isn't it, from copy on any platform for anyone in any industry to copy on LinkedIn for BTR or agency founders, of a certain size, I think that's a nice flow.

Yeah, I hear of a lot of people who are creators writing on LinkedIn, and their service or what they do is nothing to do with ghostwriting. But they still get people asking them to ghostwrite for them and write LinkedIn content for them. So I don't think I'm anything particularly special in that sense that I've kind of specific kind of wanted to dial into that ghostwriting niche. It's just for me.

I didn't have that direction and then seeing what was being given, that was just the heat that I followed, and, yeah, makes sense. So now let's, like, introduce the LinkedIn part. So I assume you were you had a few freelance clients and then you were posting stuff to promote the ideally get clients.

I guess this is when you started learning about, like, the LinkedIn algorithm and how to ultimate your profile and like, what?

Content to write?

Yeah, I guess so. A turning point around March or April, I think where I committed. I bought Justin Welsh's.

What was it?

The content?

OS course. I think that everyone seemed to be buying at the time and everyone was raving about it. And for me at the time I was. I think it was £100 and that felt like quite a big investment for me.

And I thought if this looked like it was promising and if I can just learn how to write a bit better specifically for LinkedIn, and then I think this is gonna be worth the investment that I make.

So yeah, from there, I started learning about hooks and making sure that that first line on the feed is as all these things like numbers, stats, words that trigger emotions, is calling out a specific person and kind of that making sure that Hook was the best kind of piece copy that I could write.

And it was getting people to click to see more and then from there, learning about how you kind of deliver value underneath and kind of teach people and entertain, educate and all these different sorts of styles of reaction that you can gain out of people like motivating them inspiring and that sort of thing. So there was a big learning process and I was never one to I mean, everyone.

They don't try and gain the algorithm, but you kind of just end up. You kind of just do just by the way you write in the content that you produce because you see what's doing well and you think, OK, well, I'll do more of that. And obviously, that's just feeding into what the algorithm is telling me.

So I never had that kind of consciously on my mind like I need to figure out the algorithm. I need to figure it out. But it was more just kind of following the signals from what was getting the most views and what was what happened. When I have done this, there was a lot of failing, which I think there's an I talk about it a lot as well.

The kind of there's a big thing around kind of people's egos, and I think that gets in the way of growth a lot of the time. And if you can kind of just put that ego to the side and prepare to fail and embrace failure and see, like about the writing on LinkedIn and making LinkedIn work for you.

If you can just see something a Post, for example, as with the test, then your whole viewpoint on it is just gonna be completely different as to like, I need to post this to get a lead, or I need to post this to get something.

Yeah, so having that mindset was quite helpful. So if someone is looking to get more attention on LinkedIn regarding the post, are you saying that the most important thing they can do is look to optimize the hook, which is the first one or two lines of the post?

Yeah, in terms of your content, it's the most important point if someone's scrolling their feet, it's the first and the only line that someone sees when you pop up. So that line has to be great, basically, and you gave a couple of insights just now, but I'd like to dig into the spit more about, like what makes the ideal hook. So there are numbers.

It has to it pretty much all of the best hooks or the most viewed hooks that or posts that are written. All the hooks include a number which, when you include a number, gives a signal to the kind of human brain as to like how much value there is below that fold.

So if it's like one tip versus, like 10 tips, then it's a signal that, like, well, that there's going to be a lot of value if I commit. If I give this person my time and click, see more, and then stuck around like the word choice that you can use. So my computer background is a word wheel, which has a which is kind of split by five-six different emotions.

You've probably seen it if it's done the rounds on LinkedIn quite a few times. But that really helps with kind of resonating with the reader's emotions and within that kind of split second, because that's how you really capture someone. So whether it's creating a kind of optimistic view of what the Post is gonna be when they click, see more like but or if it's gonna be, like exciting.

So you use the words like shopping or like amazing or like, interesting or weird or something like that, as you kind of figure out, different words generate a different emotion. You can kind of play around with those words, so it starts to form this kind of like X number of something weird something lessons about blah, blah, blah, blah, blah.

And then that blah, blah, blah, blah section after the kind of value the like, the number of the number, the value of the emotion. After that bit for me, I would always try and relate it to a pain point that either my reader or my customer was experiencing.

So, for example, a lot of the stuff I write on LinkedIn is like you said kind of teaching beginners how to start writing on LinkedIn and one of the big things that people struggle with is writing hooks. And you know, that kind of fear of opinion.

So, for example, for the pain point of fear of opinion, it would be something like five simple tips to write LinkedIn posts without worrying about what your boss thinks of you or something like that. And then in that instance, it gives you like everything you need to know about what that post is gonna be just in that one line.

So you kind of have to see that one line as a trailer, for example. So like when you see a movie trailer on TV, it gives you all of the kind of juicy bits to entice you enough to click to go and watch it. It's the same with the hook on LinkedIn.

Really?

So we're taught. We need numbers, we need emotion, and then we need an understanding of the pain points and maybe address pain points.

Would you say that that's a good hook formula?

Yeah, and also a kind of weird one is generally under six words OK, I think just because if you go over the sort of 10 to 15 words, then it gets it just becomes a bit long and a bit difficult to read.

But if you can kind of get that if you can get the readers, if you can get the whole thing into the reader's mind within, like naught 150.2 seconds instead of like naught 0.5 seconds and it's just quicker enough to get them in.

So yeah, under six words is a weirdly common stat.

Got it?

And also, if you want to get a specific person to come in and read that, call them out in the hook.

So, for example, like the example, I said just them just six simple tips to write LinkedIn posts without their boss worrying or whatever it was. If you just put 44 founders and four marketers in that, then when they read that, they're gonna feel like it's specifically for them. So the more specific you can get in your hook, the better.

It sounds complicated when you sort of say it like that, but once you practice, practice, practice, and then kind of start trying things out then and it becomes quite fun. So that's the regarding posting. Probably the most important thing for someone to do if they want to optimize. Posting The other thing I wanted to cover is my profile. I know you had a post recently about how you've optimized your profile.

So if a listener wanted to improve their LinkedIn profile by doing one or two things, what would you recommend for me?

The first I've tested this before and I clipped on people's profiles. And typically the first thing that people see is your profile picture. It's not actually the banner, it's the profile picture, and then it's either the Then it's the banner, I think, and then it's anything else underneath that. So just making sure you have a really clear and strong profile picture actually goes a really long way.

And there's another thing involved in that in the kind of emotion that you want people to feel when they see you. So if you have like a straight face, then it feels I can't remember all the emotions. But you know, if you have a straight face, if you're looking at the camera if you're looking away from the camera, If you're smiling.

If you're in a kind of natural scenario, it makes someone feel differently when they see you. Your profile picture right now, I would say, is not smiling is quite straight-faced. So we'll link to all the math stuff below if you wanna go and check this out. But it's like white. It's black and white.

You're wearing a white t-shirt with a white background, and then you have, like, quite a straight face.

And then there's you have, like a shadow behind you Is all of that strategic?

It actually wasn't to start cos that was the only picture that I took, and I think that was literally in January or February last year. It wasn't really strategic. I'm just personally, I'm not much of a big smiler and kind of over-enthusiastic person. I live pretty comfortably in that kind of deadpan-like kind of straight-faced area.

So I felt like that generally just kind of represented me quite well, and the content I put out is pretty black and white. It's kind of no-nonsense and as I've kind of gone along it, it's all kind of tied together God it. So it's almost like the other thing for people listening is that Matt's banner image is all white, so it blends very nicely into the LinkedIn page.

So, Matt, what I think you're saying is that you need to think about or try to incorporate your whole LinkedIn existence and align that with a brand. Or at least that's what you've done.

Yeah, 100%.

Yeah, for me, it's like you put content out there with the intention for me Anyway, with the intention of someone to think I like what this guy posts. And then they click on me to find out more about me. So they click on my profile. If they click on my profile, and then they see Oh, this doesn't represent anything that I just read in the post.

Then they're probably gonna start second guessing it and thinking, should I follow?

This isn't what I thought. The person was behind the content. So having that cohesion between the content you're putting out and everything you're signaling on your profile is important, any kind of marketer or brand strategist will tell you that having consistency throughout everything you do is really important. And if you look at my website, it's there's some blue. And if you look at some landing pages, I have.

There are different fonts and stuff. So I'm not the kind of poster child with consistency.

But, yeah, I think having your LinkedIn profile as kind of one cohesive unit, Yeah, I think that's important. And then let's quickly touch on the tagline. I know you changed that recently.

Yeah, so for me, I've been working with a guy called Ken who's been helping me, Kind of, I guess, dial in on my service offer and help me.

Yeah, with my positioning and not kind of I didn't hold myself too much. So before I had a very, very specific tagline that called out specifically that I do LinkedIn ghostwriting for B2B Service Marketing Agency owners who are too busy to write. That was great.

But for me now, Yes, I still ghostwrite for people for founders, and I have some fairly specific criteria around that about who I think I can help the most and get the best results for and who is gonna be ready to kind of work with me, but equally, I want to grow my profile.

And I have goals around the kind of creator side, which I want to kind of drive towards. So having that kind of banner, which is just LinkedIn, goes starting to get leads, not views. It says enough about me and my content without putting certain people off.

Yeah, I think that's a very smart move. So shout out to your guy. Let's transition them more onto the business side. So right now I believe the model is you take on X amount of clients they pay you every month and you write their LinkedIn post.

Is that right?

Yeah. So I go to write for them on a monthly retainer call, and I guess there's an upper limit to how many clients you can have.

Yeah, there is me. Personally, I'm kind of I'm doing it all myself, and that wouldn't be for everyone but for me that it kind of works quite well.

And, yeah, there's definitely a cap to it. And that's something that I've been pretty. I've actually been pretty strict with myself and I only really work with four or five people at a time, and, yeah, that has its cap to it. But I'd rather have four or five clients that I can serve really well and know that I'm doing because, you know, I view myself as the product.

So I want my clients to get me. I don't want to take them on and then just be the face, do the sales calls, get them on, and then just get a kind of a writer off at work for, like, $5 an hour to get to write these posts.

Because, you know, the people are paying decent money for me to write for them, and they like the way I write. And they bought into me. So I kind of respect that relationship.

And I wanna Yeah, I like to I I prefer to do it all myself, So yeah, it does have it cap to which helps with scarcity, Right?

To what extent have you been able to increase prices like double or triple since you started and have become more popular?

Yeah, it does help with scarcity. Completely unintentionally, which is, I guess, kind of again ended up going quite well.

But Yeah, I think I started ghostwriting specifically in June. I think so. It's been about nine months. I think in that time I'll probably go through it for about nine people. And over the last six months, I've only taken on three new clients, so don't take on many clients very much. But when I first started, I was offering five posts a week for £500 a month, which was Yeah, not a lot.

And I was actually really struggling to close deals when I was doing it at that price. So that's how much per 500 divided by 20 per post, which is off the top of my head of, like, £30.

Yeah, something like that.

Which, you know, in isolation, it kind of sounds like, would you pay £30 for a post if it was written?

Well, like, yeah, you probably would, but you'd actually probably be guessing, like, is this really gonna be worth it?

Like, what am I actually gonna get out of that post?

So it's kind of fair. Do So it was. It kind of quickly became clear that there was a lot more to it, and there was a lot more that I needed to kind of value that I needed to prove, and that sort of thing.

And so, yeah, I started out offering it for £500 a month. And then by October, I had a client on for 2.5 1000 a month. So that pretty quickly went up.

And then in December, I signed someone for 3000 months and then, yeah, more recently, I've been at 3.5 1000 but now, after kind of doing some work and looking at my kind of offer portfolio and got some things that I can talk about there, and but I'm now shooting for 5000 months because I believe that I've kind of looked at the value that I've been bringing current clients and then what I've done before and what else is out there and what other?

What kind of quality that other ghostwriters are providing, not saying that they're not very good, but I'm definitely in the upper tier and there are people who are charging 789, 10, 10 grand a month for some of this stuff. So So I undershot my doubling or tripling rate. It was actually 10 x over nine months.

It's Yeah, it has.

Yeah, it's 10x.

Yeah, yeah. So it's been great and it's been such a massive learning curve and building the offer out has been interesting, and a lot of it is positioning it to different people and being in the right market. So the two like, I guess, the routes for scale.

If you wanted to, I'm not saying that you would either be to, I guess, have other people do the work or for you to convert this into some kind of information cost.

Have you considered those?

Yeah. So I've considered hiring people to write for me, which I don't like, because again like I said, people kind of buy into me and the way I write And yes, I could train people to write like me, But I think the way I am and the way I live my life, I'm kind of happy just keeping that to myself at the moment.

I think if I were to hire people, I would hire people to get ideas for posts and run more of the kind of admin stuff around it because you're getting a full service in terms of kind of content strategy, schedule management, a content system plugged into your business for your profile.

It's not just writing posts and shipping them off to you, so there's a lot of thought that goes into it and a lot of kind of heavy lifting.

So, yeah, so more of that kind of doing stuff instead of thinking those activities, I would probably higher out. But in terms of an info product, Yeah, so I did release one at the start of February. So it's been around for about two months now, and that's done really well. It's a quick kind of brief description of it's called 30 Days of Proven LinkedIn Content.

It's the idea is that it's a kind of written course for sores.

Founders, freelancers, and anyone who wants to start growing their LinkedIn profile, but just kind of struggles getting the words on the page. They can't really put together a post. They don't really know what to write in creating that.

I thought back to kind of where I was 12 months ago, and what that kind of thing was, what it was that helped really helped me get the gist of it and start writing. And for me, it was templates and kind of getting writing frameworks and stuff like that. So I created 30 templates based on posts that I've written over the last sort of 12 months at various stages, throughout that as well.

So there are posts that I've created templates from, say, like April last year, which I notice are kind of very friendly for people who want to write in any kind of niche. It's not niche specific for copywriting or anything like that. So the idea that it gives you a structure, it gives you an idea.

It saves your time writing, and it gives you a really easy barrier of entry, just starting to write online. And then there are some tips in there as well and all sorts of some other bonuses as well.

And yeah, that's gone really well. Get some really good feedback. So So we're gonna link to everything, so we'll link to your links profile. We'll link to the course everything below. If people wanna check that out, Obviously, the final question or final area I wanted to go into is your current personal LinkedIn posting schedule and strategy.

Are you posting daily?

What kind of posts?

How's it going?

Yeah, so I kind of changed my strategy a bit toward January before I was really hammering it about two times a day, maybe even three times a day.

Yeah, I had a lot to say, and I was really kind of once you get into that kind of zone of seeing a post that does really well and then taking it and turning it into a sort of 5, 10 different types of posts, then you can kind of really crank some content out, but not particularly sustainable, doing that much forever.

And I think in the new year it seemed like the kind of the algorithm was changing a bit. And it's not so much favoring that kind of barrage of volume and more quality of content. So it should because, yeah, we want to see better content, not more of it. So that's a positive change.

But for me personally, my kind of content strategy has been around still trying to maintain some growth in terms of kind of my following and the creative side of my business, but also dropping in some kind of sales posts and some pitch posts.

So, for example, on a Monday or a Friday, I'll show a little. I'll do a kind of social proof post of someone giving a testimonial about my email newsletter, which when you sign up you get a seven-day email course, which is essentially a trial run of the info product that I was talking about.

So that's been working well in terms of driving sign-ups because it's making use of that, that social proof. So that's something that I'm making sure I do weekly to drive that. I've also started posting sort of once a week about the actual product itself, which has been driving some revenue because you can talk about something so much, but you think you're just talking about it all the time.

But you're not, and people just don't know what you offer or what you do, so you just have to keep repeating it because not everyone sees every post that you write, and not everyone knows what you do and what you're offering right now. So you need to be kind of.

In my opinion, you need to be talking about the stuff that you're doing weekly, those two types of posts that I'm posting about to drive a bit of revenue from LinkedIn, and then otherwise I've started posting on Twitter. So I'm writing some threads on Twitter and repurposing them as carousels on LinkedIn. They're the ones where you swipe and you see the next page.

So they've been doing pretty well, and that's a good way for me to grow on. LinkedIn grow on Twitter at the same time as getting some good traction on LinkedIn and writing in a kind of longer form, way, and short posts. Short posts have been, I've noticed still do really well. So there was a post that I wrote, I think last week or even earlier this week.

It was basically just three lines and got sort of 506 100 likes which for me, at the moment is sort of fairly high for me because I'm being a bit more specific with my content.

So yeah, I think just a good mix of content, long short visual is just the way to go. Really you need. You do need to have that strategy in place to kind of follow and aim towards, so to close out. Then let's just pick out the hook on the 500-like free line post from last week and see if it aligns with your rules. I don't actually think it does.

Let me try and find it. Let's have a look. So the hook was just not cool Colon posting and no one comments. And then it was cool posting and someone comments, and then nothing else matters. Called Posting in your Dream Client comments.

Yes.

I mean, I think it probably does align with your hook rule, not to call semicolon posting in her own comments.

I guess it doesn't align with your rule, but it's definitely like a remarkable thing that if you see in the feed, you're gonna be like, yeah, oh, what's this about?

It's seven words, so it's almost there Nice, almost in the six-word rule.

All right, go well, There we go. A link in a master class. As we said, Matt, we're gonna link to your profile or linked to the website where people can sign up for the newsletter or link to the product.

And then I guess if people want to work with you, they just send you a DM, right?

Yeah. Send me a DM I've just recently started offering coaching and editing services as part of my kind of ghostwriting package.

So yeah, that's something we could talk about as well.

All right, here we go. Expanding.

Matt, I want to thank you so much for coming on. Sharing all the wisdom. It's been an awesome episode.

Yeah, thanks a lot for having me on Tom. Really enjoyed it.

Right?

Team, Let's give a couple of shout-outs then. So we've got to review the other day a must-listen for every master in the business. That's from J M M from the UK. Another one from Gluzman is it's unusual to hear about the actual results and lessons learned. Thank you so much, guys, for reviewing.

If you have any feedback related to the show, please go to Apple Podcasts, leave an honest rating, and review. And if you do that, send me a screenshot and also send me the link or anything that you want me to promote for you send me a DM on LinkedIn or send me an email
. And I'll get you a shout-out on the show.

Of course.

I want to thank Matt for coming on and being so generous. All his links will be below in the show notes.

And, of course, thank you for listening.