was born in 2014 with the goal of increasing adoption of the CRM.

In the past 6 months, they have become an authority in a specific niche… the specific niche of their perfect customer persona.

How?

This posts explains…

Here are the two simple steps to becoming famous:

1. Hang around with famous people

2. Create content about hanging with famous people

(It does also help if you’re really good at something but this by no means a prerequisite)

Now your SaaS doesn’t need to get famous in the mainstream sense of the word, you need to get famous to a very specific slice of the population: your perfect target persona.

How?

Just like Ebsta have done with the Sales Operations niche… you:




You create content about hanging around with famous people in your niche


in the sales operations niche. Multiple times per week, famous sales operations people either come to Ebsta’s office or jump on a call with their head of marketing to chat about their journey in sales ops.

Ebsta breaks the recording down into:

Social posts go out on the main networks, tagging the famous person and their business for increased exposure (they tend to share) and link back to Ebsta’s blog:

The blog post for each interview is highly interactive:

https://ebsta.com/podcast/sales-operations-manager-interview-questions/

It has audio, video, scrolling transcript and “click to share” Tweet images, driving activity on the page (a core Google ranking factor). It is also optimized for a keyword related to the core keyword of the category Ebsta is building authority in.

And here’s the masterstroke…

Each of these
optimized blog posts link back to the BIG web page optimized for the BIG keyword: “sales operations”:

https://www.ebsta.com/sales-operations

This page has over 3,000 words, 20 1 minute podcast videos and links back to each individual post.

The results?

Big increase in social engagement

High value, consistent
created for their perfect target persona

Ranking for over 30 terms related to sales operations

Massive authority in the sales operations niche

Deals added to the pipeline from the


And of course… rankings for the BIG term: “sales operations” have gone from nothing to position 32 in a matter of months:

Watch this space, #1 is only a matter of time…