Sujan Patel came on the podcast a couple of weeks back.

He told me that I needed to 10x our
... we're talking 30-40 articles in a couple of months.

I wasn't ready for this...

​So over the past two weeks, I built a content machine.

Here's how...​




The very first thing you need to realize if you want to build a content machine is that you need to remove yourself from the process.

There is no way you can write 30-40 articles in a couple of months.

You need to be ABOVE the system, not WITHIN the system.

Your content machine will have three roles:

Now that you understand the system we're building, we now need to determine what we would like the output of the system to be.

E.g. who do we want to help, how do we want to help them and then what keywords do we want to rank for...

In that order.

Value before rankings.

I'm not going to go into detail on how to do this as there are plenty of better guides out there on the internet. I touch upon this
.




Now the big one...

How do you find the writers/researchers you need to command this volume?

Fortunately, there is a shedload of awesome writers available around the world for little investment.

I used UpWork, and here is the job post:

Before hiring anyone... offer a paid test for a fix price. Hand them one of your briefs and then observe how they work with you and of course, their output.

Run this paid test with 5 freelancers and pick the two best... be sure to ask them about their capacity in the coming months to ensure you have enough writer time to hit your content goals.

Bear in mind that writing content requires two different skills:

Some people are good at one of these not both... ideally to scale this system you need to find someone who is good at both.

#1 is easier if they have existing experience in your topic/niche, which is why we screen for that in the job post.

To start with, you must be the Editor. You must review every article in Google Doc, then when perfect, have the writer upload onto your site and format.

You then review again...

Over time, you can promote your best writer to become the Editor.



You need to track everything in Trello or a spreadsheet, define very clear writing guidelines (you can see and copy ours
) and then stick to the process.

When producing this volume of content you need to maintain a clear and documented process.

Each writer needs to know the topic, target audience, keywords and sub-keywords they need to hit with their article.

Operate the system for a while, understand the inefficiencies, tweak and improve.

I hope that was valuable as you build your content machine, I will keep you updated as we build ours.