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In this episode of Confessions of a B2B Entrepreneur, Tom Hunt interviews John Ghiorso, founder of Orca Pacific, an Amazon-focused agency that he grew to 100 people and 8 figures before selling to Media Monks.
John discusses the importance of having a niche focus for agencies, building a full-stack growth team, transitioning from a commission-based model to a retainer-based model, the challenges of the agency landscape, why agencies shouldn't sell their proprietary tech stack, and his decision to sell Orca Pacific.
Thanks for listening and hit me up if you have any questions!