on social media.

They now have 200,000 users and $100k MRR without investing a single cent in marketing.

How?

A simple SaaS product marketing
.

This posts explains…



We think marketing is the most important thing in the world:

Cambridge Analytica showed us that work like ours can impact the most important decision making at country scale

Facebook and Google are now two of the world largest businesses ever because of people like us spending a shed load of cash on ads

The #MeToo movement, now amplified by marketers like us has and will change many lives for the better


disagree.

They currently have an
.

Why?

They believe that focus is crucial. When focused, light (a laser) can cut through a diamond, but when scattered, it can simply light up a room.

Lumen5 have focused intensely on their product.

Building…

With approx. 7 clicks and 2 minutes I have a video of a recent #saashack:

Here’s
:

As we discussed here and here, giving your customer the ability to sneeze about your product can massively impact growth without you having to invest significant resources.

The last three seconds of every video made on the free plan end with:

Regardless of where you are in the product, you can upgrade:

…without talking to a salesperson… true
.

What did we learn?

Consider delegating marketing to your users, whilst you focus on building an insanely good product and customer experience