Dave Rogenmoser started Proof (social proof SaaS) back in 2017 after seeing this on TripAdvisor:
Since then, they've been through arguably the best startup accelerator in the world and reached $200k MRR.
How?
This posts explains...
People will do silly things for status.
If I asked you to write one of these emails for me in exchange for zero payment, you would most likely say no.
But if I said you could write one of these emails for me, only if you could prove to me that the open rate on your newsletter was +60% AND if you did, you would be able to join "The Email Newsletter Hall of Fame"... perhaps the result would be different.
(That's actually quite a good idea...)
This is exactly what
is doing with "The Marketers Hall of Fame":
Anyone can head to the Proof site and apply:
This survey captures all the data required, enabling Proof's content team to spin up these case studies in a matter of minutes.
If you want a Platinum Badge on your profile, you can also provide a video:
Plus you get a t-shirt to drive some of that tasty
:
Then, if you're accepted into the top 1% of converting sites, you work with Proof to build your case study:
Useful content for prospective customers with a reasonable amount of CTA's to Proof's free trial.
Each case study is SEO optimized for each marketer’s name:
Giving Proof the ability to rank for high profile marketers in its customer base with actionable, high converting case studies.
And what do all marketers accepted into the Hall of Fame have in common?
They all use Proof.
That as marketers, we need to seek out the customers that are winning in your community and celebrate them with nicely designed, SEO optimized landing pages.