Link building has changed... but it still plays a vital role in achieving a higher search engine ranking. First it was simple directory submissions. Then came the PBN's. But now only high quality links from legit businesses move the needle.
That's we do at our
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This fact is substantiated by the reality that there are more than 11,000 SaaS companies present worldwide and the number of these companies is growing exponentially.
With these facts and figures, one can realize the significance of SaaS business models. In this cut-throat competition across industries, SaaS Businesses must employ a link-building strategy and stand ahead of their competitors. This is something we help SaaS business with at our agency.
Just before getting started on ways to build links for your SaaS, let's first look into what is link building and why it is so important for a SaaS model.
Link building is the process of acquiring links from other websites into your own for the sole purpose of increasing your overall ranking and appearing above other competitors on the search results.
Research states that the first page of Google’s search results receives about
and all the others combined just receive 8.5% of the traffic.
Most of the SaaS businesses that come to me and my agency for help with link building fall in the category where most of their target pages are not on page 1.
It is clear that unless you land on the first page of Google you receive only a fraction of the traffic and this makes it crucial for you to place yourself higher on the search results.
Link building helps you to increase your overall ranking so that you can surface higher on the search results and thereby increase your revenue efficiently. When someone links to your website it means they have voted for you and the more votes you have, the more chances of getting placed higher in the search results.
Other than ranking higher, link building helps you with grooming healthy relationships with organizations and people that can prove helpful to your business to be highly regarded and trustworthy.
Brand building can be an added benefit of link building as it can help you get recognized as an established brand in your niche.
“
” seems to be the perfect quote for link building because it sounds to be pretty simple, but it is the other way around as the execution remains to be one of the most difficult tasks.
Researching and finding good sites for your business or a website takes an enormous amount of time and establishing a healthy working relationship can be quite frustrating. The relationship part is the most difficult and the most time-consuming affair as it is unpredictable what others have in their mind towards a healthy start.
The important thing to keep in mind is that link building is a different ball game for everyone out there and there are enormous ways to do it. The right tactics depend on your needs and convenience.
Without further ado, let’s now dive straight into the 5 best link building tactics for SaaS.
Online reviews are said to make up to
for how Google ranks websites and that is quite a hefty number and cannot be neglected.
Choosing the right review platform wisely for your business or websites is very important as there are tons of review platforms out there.
Some of them are general while some are niche-based. Reviews and testimonials of your products on popular sites can give a satisfying boost of traffic to your web pages. But a lot should be taken into consideration before finally choosing the ones that fit your needs the best.
Factors to be kept in mind before opting for the sites are:
A study by startup talky shows that around 90% of the people agree to the fact that they first read online reviews and only then visit the services provided.
Getting links from review sites such as
, etc can exponentially improve the traffic to your websites. These sites have the highest ratings and are the biggest review sites that are present in the market. Such sites can provide you with an undefined exposure if dealt the right way.
Another way of boosting your rankings can be by getting links from popular websites that receive regular traffic and have a huge audience lined up at their back, but getting links from popular websites can be quite difficult as to why would a higher domain rating website link to a low domain rating website.
This is where personalized product reviews come into play and get the job done as every business requires customer feedback and reviews for better ranking on the search pages.
Building a huge base of the audience can take quite a lot of time, maybe even years but with the right help, you can shorten the time and increase your profits.
Bloggers can prove to be a great asset for link building. Partnering up with someone who has a good audience base and loyal followings can give you a better chance of getting your desired reach and rank. It is true, that whenever you engage with a different social audience, you open a door for more followers and engagements. This can lead to more traffic and a healthy link building.
Giving away a
in front of the bloggers, intending to get them to talk or link to you in exchange for your paid subscription for free.
Eventually, when bloggers having an extensive audience base talk or link to you, it increases the possibilities of landing you higher on the search pages.
Link building can be both fun and a hectic task. But why make a fun task difficult and hectic, so let’s keep it easy and interesting with a cool method of reverse engineering your competitor’s link building.
Let’s understand this with an example, let’s assume xyz Company to be the rival that has a better ranking than you. The trick here is to just find the links that are linking to your rival and not to you. Then getting their contact details and convincing them to link back to you.
But how will it all be done, let’s have a look at this in brief:
And there you have your list of all the links that are linking back to your competitor.
Here you have to carefully filter the links that might prove to be worthy of spending the time to convince them to link back on your website. Always send the best pitch you can prepare because every link matters in link building.
sites like Quora, Reddit, etc. are the most valuable link source for boosting search engine results.
Community sites, of course, are the best sources of getting you noticed and increasing the growth of your business. Community sites provide the required audience and help in developing a healthy relationship with them. This way of link building even helps in tracking the visibility of your business and thereby helping in producing more audience by knowing their needs and requirements.
The main focus here must be on creating links and not high-quality links, just links. In most cases, they provide a no-follow link but it is completely fine for your site to have a balanced amount of both no-follow and do-follow links.
A no-follow link may not provide you with a vote but it could definitely send valuable traffic your way and eventually, it might lead to future do-follow links.
Community sites remain one of the best places to promote businesses. Many sites even allow do-follow links, making them the center of attraction for the link building.
Participating in discussions of these sites can prove to be very fruitful as you may find an opportunity to place your link.
Finding the right community site for your business is as critical as making the content here because if there is no positive engagement with the audience then it makes no sense in spending your time on the sites that do not provide you with many benefits.
Leaving contextual and serious comments can also lead to attracting extra attention. Blog comments are usually no-follow links but are a great way to engage with people and eventually some may even link back to you.
Every business needs to understand the advantages of link building and use it to fetch the benefits it can offer to your business.
Link building is a vital aspect of
in your marketing structure, you are possibly missing out on potential business.
Using link building strategies will help you improve your rank and create high-quality SEO marketing campaigns that will help your business grow.