(email marketing SaaS) in 2014.
They have since helped 34,000 organizations send a total of 6.9 billion emails. Bootstrapped.
How?
A very focused SaaS marketing strategy.
This post explains…
Jeff Bezos once stated:
Your margin is my opportunity.
To describe Amazon’s ruthless prices cutting tactics driven by their customer obsession.
(All big meetings at Amazon have an empty chair, where “the customer” attends)
has been able to deliver a high level of service at rock bottom prices through a combination of volume (1.6m packages per day) and fundraising ($101m in private markets).
has neither of these things… but still manages to drop prices significantly below competitors.
Here’s the price difference if you’re looking to host a list of 19,500 subscribers:
Enabling
to adopt a disruptive strategy, winning over-served customers from higher-priced competitors:
How?
As
mention in a blog post:
This is the big one.
Amazon SES lets you send 60,000 emails per month for free, eradicating this cost for
AND their customer.
If you go with
.
OKOKOK
This is interesting…
Publicly stating that you don’t use paid acquisition is an interesting tactic.
We’re not going to grow big fast… but we are going to serve you well and need your help to grow slow.
And it’s working:
EmailOctopus focus on low prices, simple features, and great service. What do you focus on?