Omar Zenhom, an experienced online entrepreneur was frustrated about the price and complexity of existing Webinar software.

He decides to build a new one: Webinar Ninja and four years later he surpasses 12k paying users and $640k in MMR.

How?

This posts explains…



It seems to me that a lot of the online marketing media glorifies simple hacks that once adopted... will supposedly explode growth overnight.

Now don't get me wrong, these hacks are important... but I also feel that marketers are losing their way a little. I mean, look at the name of this newsletter ;)

My favorite definition of marketing is:

1. Understanding what people want
2. Giving it to them

It's a definition that doesn't even mention how to growth hack!

But it's a definition... when fully understood can lead to massive results. And actually is the closest thing there is to an "ultimate growth hack".

Because if you NAIL Step 1, you don't actually need to implement any hacks.

This is exactly what Webinar Ninja did.


to scratch his own itch.

He must have looked out over the webinar software market with disgust:

- You had to download desktop applications
- It took 15 minutes to create a webinar
- You had to connect up to other tools
- They have been extremely expensive, murky pricing

I mean, take a look at this homepage of a competitor in the space:




How much does it cost?

I have no idea...

And this reminds me of the software I used to use in the corporate world 8 years ago:

Omar then makes the quantum leap...

"If I am disgusted by the state of this SaaS market, surely others would be too?"

If we go back to the core definition of marketing:

1. Understanding what people want
2. Giving it to them

Omar understood what he wanted:

- Software to be web-based
- To be able to create webinars fast
- Everything in one screen
- Transparent and reasonable pricing

He then assumed those other people would also want the same... then he built it.

Because if you absolutely nail Step 1, Step 2 is an afterthought... the people come to you.

Omar is now sitting on an annual cash flow of over $7.7m.

What did we learn?

1. Take a month off growth hacking
2. Look for your own or your customer's frustrations and then execute on building a better solution.