Developing SaaS pricing packages requires a great deal of strategy and planning, along with the process of presenting them to prospects. Therefore, every service and feature should appeal to the public from every angle. Furthermore, well-constructed pricing pages make people interested in what you have to offer. They increase your profit and give an edge to your business.
Here are some ideas of what should be included on your pricing page and how it should look to achieve the ‘best pricing page’ presentation.
Let's start by understanding what information should be on your pricing page.
Listed here are the features and capabilities of the service, as well as its pricing options. Customers can pick the right plan for themselves based on these details.
There are two types of pricing; tiered pricing and volume pricing.
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is where the price is defined per unit within a specific range whereas,
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offer a discount when you move to higher tiers.
Some websites opt for tiered pricing, but a few also try to use both pricing on their website.
Have a strong and appealing
that will communicate well with your audiences and relate to their needs.
For a lower churn rate, it's best to opt for yearly payments instead of monthly. An annual subscription is the best option if your company has identified the right tool for its needs. Whereas, a monthly subscription is best if your company is trying several solutions or otherwise unsure which tool is better for the long run. Furthermore, it is best to include a toggle to enable users to choose the best payment option for themselves.
, not all businesses can do this due to the cost of operating with people and maintenance.
An FAQ section can help your prospects get help if they get lost and detail more complex aspects of your pricing options.
CTAs make it simple to convert visitors into customers. They guide purchasers through their decisions; that’s why they should be displayed in vibrant colors around your pricing tiers; they should be visible to a visitor immediately and should also be the first natural place a visitor looks at.
Include a breakdown of all the pricing packages and features of your service on a diagram so that users can see how they differ.
To give your customers a better pricing option, make sure you have a currency information section for international purchasers, as not everyone uses US dollars.
Your website layout, branding, and copy should be geared toward your client's desires. Of course, when making a pricing page, you need to consider your target prospects. The following are what you should look out for in appealing to your audiences.
Your pricing should always consider the fact that not all your customers are the same. Some customers may be students who cannot afford expensive subscriptions, so you should be sensitive regarding these issues.
You also have to consider the age range of your customers. Some people find it hard to locate things on a website, especially when they are of age. So when making your pricing page, make sure to have options that would help people quickly locate what is such.
Customers love to see discounted prices. Including discounts on your pricing tiers is an excellent appeal to your users.
Their pricing page includes a simple 3 steps an interactive questionnaire to help you choose the right plan for your needs, as well as value breakdown analysis, testimonials, and commonly asked questions.
Slack definitely has one of the most detailed pricing pages. With price offers stated in bold letters, a list of features they offer, commonly asked questions displayed to help customers answer their queries, and a clickable link that would lead to their customers’ stories.
Zendesk Is already well known for its commitment to customer satisfaction. This can be seen in the depth of their pricing page, which includes a toggle tab option, CTAs, pricing categories, hover pop-up information, and the tag
thus, making it one of the best SaaS pricing pages.
Has a pricing page that appeals directly to their target audience, with enough space and simple contrast of color where they want you to focus. They also use comparison features to illustrate and highlight advantages of their products under each pricing option.
Includes actual figures in their pricing page and a
option to help new customers decide which plan is ideal for them.
Jira has a detailed and informative pricing page also. You can put how many employees you have to get the correct price estimate, price offers stated in bold fonts, product features, and FAQ portion.
Xero has almost all of the desirable elements of a good SaaS pricing page. From providing microcopy, images, and particular price alternatives to advising customers on which package to choose.
Webflow is probably one of the websites that deserve appreciation. A table of contents with a FAQ section can also be seen on the left side of the screen. They also have two plan options; both are called butite plans and account plans, which makes it even more profound for people to choose between personal or business accounts.
The abovementioned websites are among the best SaaS pricing pages, and the way their information is tailored towards the needs of their users is excellent. Like these websites, there are quite a few elements to follow in making an amicable SaaS pricing page, and it doesn't hurt to follow them all. Your pricing strategies can also be both your advantage and downfall, so when deciding on the payable amount you offer for your services, always consider making them less confusing and cost-effective.
Alongside including all the elements of a good SaaS pricing page and considering your audiences, testing them frequently should be observed so you can see if your price tiers, benefits, and other aspects are by far the most successful for your business's objectives.
A pricing page helps you gain customers as you can communicate with them through the prices you offer. Many people are now opting for a more inclusive yet affordable service; the reason why they look at a website's pricing page first before proceeding to its overall features.
The prices you offer should be tailored towards your audience's age, capability, and persona.
Like the websites above, your pricing page should have straightforward, concise, and appealing graphics to lure in customers successfully.
You need to know your target market and the possible amount your customers can comply with. If it’s a small start-up business, you can offer more affordable pricing to have as many potential customers.
Moreover, the best SaaS pricing pages include the ideal elements and the real purpose and goals of the business. So do not hesitate to have all the information about your proposed prices and business aims in building your pricing page. It takes courage and confidence to create something out of the ordinary, and you should own every single one of it. Hopefully, these pricing page examples, as well as the tips and elements included in this article, inspired you to try out some new techniques that can help you increase sales.